Sana Vidal – Balanced Branding for a Wellness-Focused Superfood Line

Sana Vidal – Balanced Branding for a Wellness-Focused Superfood Line

Posted by Gabriela Quitián Guzmán on

For Sana Vidal, we developed a brand identity that embodies balance, wellness, and indulgence without guilt. The logo symbolizes a bowl with energy radiating outward, representing nourishment and vitality—key elements of the brand’s philosophy.

Packaging Design

The packaging is clean and modern, featuring a white background for purity and earthy gold tones for a premium touch. The sunburst motif mirrors the energy theme of the logo, reinforcing the message of balance. 

Typography & Imagery

A clean sans-serif font ensures clarity, with a structured hierarchy guiding the viewer’s eye. The stacked brownies on the packaging are intentionally arranged to resemble Zen stones, symbolizing balance and calm, further connecting the product to wellness and mindfulness.

Visual Consistency

The design remains consistent across all product lines, creating a cohesive brand presence. This approach highlights Sana Vidal’s commitment to promoting a balanced, healthy lifestyle through minimalist, thoughtful design.

Leave a comment

Work

RSS